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I think it looks cool. Did you not know that cars sold in Japan, Australia, England, and possibly a few other countries all have the steering wheel (and thus the driver) on the right side? It's because they drive on the left side of the road.

If that confused you, didn't the whole '01 WRX thing throw you off, considering that in the US that body style came out as a '02?
 

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Discussion Starter #6
It threw me off more than you can imagine.....but now i know all about the 22b and the wrx has been out since '92 and the STi has been out since like '94, and there's the rb5, etc, etc.... why do we only have the wrx, and why did we only get it this year... that bothers me. ok yeah ladeda
~B~
 
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No, not entirely true. SOA went after a certain segment of the population. That segment happened to smoke grass, wear hemp shirts and birkenstocks, and grow their hair long on all parts of the body. When the Legacy, and later Impreza, came out, they were all of a sudden marketing towards an entirely different population. They were now trying to compete with Honda and Toyota, instead of competing with used Volvos and Saabs. SOA didn't think the American public would believe that a car could be fast and reliable and everything the WRX was, if it was made by that company that sells cars to hippies.
"What do you drive?"
"A Subaru."
"Oh. Sorry."
You know... they didn't think the American public was ready for it, or would accept it.

So SOA has been transforming their image for a long time. Subaru is still popular with the Cheech and Chong types, but it's also become cool for businessmen and women to buy them for the "outdoorsy" attitude. They've been working on it.

So 4 years ago they did a market test and called it an RS. They sold well, so with the redesign, we now have the WRX. I think it was too much work for Subaru to get the WRX to pass emissions/safety tests for the US market, knowing that a complete redesign was coming soon anyway.
 

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Wow, I was just joking, I happen to work for s.o.a.
But I still think they have done a bad job with there marketing.
 
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Marketing? SOA? Before the Outback? ;)

I agree. The first time I actually considered Subaru a car was when my grandpa bought one in '92, giving up his Lebaron wagon (or whatever that god-aweful wood-contact-papered K car thing was). Since then a buddy owned a couple, I've owned three, Grandpa is on his third, my aunt has one, another aunt has one. . .

I kinda wish that the WRX DIDN'T come. Before, I could leave my doors unlocked downtown and nobody would look at it as a car worth stealing. Now... people are jacking these things left and right. :curse:

It's not like I'm going to trade my RS in on a WRX. I always thought I'd buy a WRX when they came here, but now I consider it more trouble than it's worth. High insurance, higher theft, it's just not worth it.
 

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Bad marketing??!! LOL

If you want bad marketing, I say Toyota has it in full. We can't forget the "Looks Fast!!" slogan for their Celica GT-S.

They also made a mistake in offering the OEM bodykit-style for the normal GT. I'm sure this pissed off the owners of the GT-S. Just imagine if a couple years back, Subaru sold Impreza L's but with 2.5RS bodykits. We wouldn't feel special anymore.



Ben
 
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